Miami is Raising the Bar on Customer Service

Tourism officials launch program to improve customer service - Miami Today

"High-end guests bring high expectations," Maria Sastre, chairwoman of the Greater Miami Convention & Visitors Bureau

Miami-Dade County tourism officials are investing in a program to raise the level of customer service and friendliness. These officials believe that their office has succeeded in attracting "coveted customers;" however, it now faces the challenge of keeping them. So officials have decided to spend $150,000 to fund a campaign to elevate the level of customer service among tourism workers.

"I love Miami. I spent two of my most important years here. It was here that I learned to think on my feet. I also got a glimpse of what the town would become. But when I was here, South Beach was just a little collection of hotels for little old ladies and little old men," states CBS News anchor Katie Couric in a promotional spot to kick off this tourism campaign.

Sastre maintains that Miami has world-class hotels, a world-class airport and with the addition of the Carnival Center for the Performing Arts, Miami now needs to focus on the soft-sell market.